![]() ![]() Anthony Fauci as America's explainer-in-chief during the pandemic is proof that plain-speaking wins. Ultimately, a presentation to employees that they don't understand or that is packed with meaningless phrases is a communication failure. What strategy isn't "results-oriented"? When announcing a layoff, no one will be fooled by a memo about "eliminating redundancy." Responding to an employee concern with "We don't have the bandwidth" will be heard as a buzzy, evasive dismissal. You don't know things."Īny communication rife with buzzwords can also come across as disingenuous. It's as if a manager is saying: "I know things. Using terms unfamiliar to your readers or audience can seem noninclusive and even divisive, she said. Jargon puts up a wall, said Katherine Spivey, co-chair of the Plain Language Action and Information Network (PLAIN), a group of federal employees who provide communication support and training for government workers. Yet it's counterproductive, especially for managers whose effectiveness depends on being accessible, persuasive and inspiring to employees. ![]() "Shift the paradigm." Take a "solution-oriented approach." "Empower your brand." Or perhaps buzzwords like "agile," "actionable" or "the new normal."Ĭall it corporate speak or business lingo, jargon is ubiquitous in leadership presentations, memos and blogs in every industry. They are overused terms that make people roll their eyes, tune out, wince or nod off. ![]()
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